The 2020 is approaching and it would seem easier to predict which will be the digital trends that will characterize this new year. The digital innovation such as virtual reality, agumented reality, intelligent algorithms, artificial intelligence have revolutionised the life of a single person and of the companies that invest for some time on new technologies.
Let’s list in detail some of the new digital trend to keep an eye on in 2020. Companies and Customer experience
Concerning the companies, the new challenge is in the extension of the concept of Customer Experience, through the development of new method for the data analysis, making the manage less complex and less time consuming. The processes, in this way, are speeded up and optimized, ensuring a better customer experience, more personalised. This becouse with the analysis of a great amount of data, it will be possible to capture the people necessities and personalise the customer care experience, besides creating and improving engagement mechanics. We will even come to the prediction of purchasing behaviour, from which must be determinated communication strategies and/or proposal for services.
Also the chatbot, based on artificial intelligence, will provide a great opportunity to incrase sales becouse they collect contracts, help to provide esay answers, save time and help customer to get to conversion. The research for 2020 expect an increase of 95% in the adoption of AI, based on gradual introduction of chatbot.
Social media trend
Social shopping on Instagram
On Instagram, in 2019, was introduced the shopping tag to sale products; in 2020 it is expected the rise of this functionality of Instagram, increasingly used by influencer, as in a real e-commerce (social commerce).
The increase of TikTok
In the 2019 we saw Instagram reach 1 billion of active users monthly, TikTok is catching up, with 500 milion of active users monthly registered in June 20182 and almost 750 milion registered to the present day. In January 2019, Talkwalker pointed out 1,6M notices of the TikTok app, with an increase of 62,5% until it reaches 2.6M notices in June.
Therfore, the trend is exploding, so this mean that from 2020 should be taken in consideration also in the marketing strategies, so the companies must take advantage of the social popularity and understand if these new channels can provide new opportunities.
The Challenge
Challenge means viral dare increasingly popular that the TikTok users do, the real glue that makes the platform a real social
The latest challenges of Google
Concerning Google, to consider is the potential of 0 Position: a zero result is a search result in which Google provide automatically the answer at your query in form of snippet. The zero position is the result that some users will see and will click. It is very popular and it should be at the centre of your SEO efforts.
It is essential to keep better care of Google My Business, using structural data of schema.org, in order to leave rewiews and optimize the SEO.
5G in 2020
2020 will be the year of 5G, the new standard for the mobile communication that allows an high download and upload speed, it allows to interact with IoT devices, to increase the users speed and to improve the quality of service. To reach such high speed it is necessary to use a frequency spectrum never used until now. The 5G takes advantage of millimeter waves, in other words, airwaves between 30 and 300 GHz, the highest frequency spectrum, in fact, no State gave it. It was unthinkable using this spectrum for the communication, while thanks to the research in a scentific field it was demonstrated that the millimeter waves can be used also for the connection.
Image recognition with the computer vision
The computer vision refers to that tools and technologies family that enable the machines analyzing images and video and also allows to recognize automatically and with margins error lower than human experience, objects and characteristics of the objects contained within the images.
New developments for the artificial intelligence: the Deep Learning
The Deep Learning is an automatic learning technique rapidly evolving that help us to build, train and test neural networks that can produce accurate probabilistic models: in other words, capable of predicting the business results in the data flows. Moreover, we will increasingly talk about the generation of natural language referring to a technologies family that works on the basis of a set of rules, models and automatic learning systems to generate in real time expressive modes recognizable by human users, either in terms of verbal conversation or in terms of gesture and facial expression.
